SupaFit® Seat Covers designs, manufactures and supplies vehicle seat covers from our factory in Perth, Western Australia. Every cover is made to order using Australian-sourced materials, and every seam is stitched by our local machinists in Welshpool.
SupaFit® began in 2010 when Peter, a motor trimmer by trade, spotted a gap in the Australian market that nobody seemed to be filling: affordable, locally made seat covers. At the time, most options were imported. Pete decided to have a crack at changing that himself.
He and his wife Kylie set up a manufacturing operation in Welshpool, sourcing locally-grown cotton and partnering with an Australian material manufacturer from day one. Every cover was stitched by local sewing machinists, and every production decision came back to the same question: can we keep this in Australia?
That commitment to local manufacturing became the foundation of the SupaFit® brand. What Peter and Kylie started in Welshpool grew into a full-scale operation, and the standards they set still run through everything we do today.
In early 2026, Phil and Cam Grace acquired SupaFit®. Phil and Cam are experienced operators in the Australian automotive accessories industry, and their decision to take on SupaFit® came down to a shared conviction: Australian-made seat covers should stay Australian-made.
The brand, the team and the Welshpool factory continue to operate as they always have. The same machinists. The same protection. The same standards Peter and Kylie set from day one.
SupaFit® seat covers are designed around safety. Our proprietary SupaSeam technology is independently tested and safety-rated, which means our covers are verified to work with your vehicle’s side-airbag system. That is not a claim most seat cover brands can make.
Every cover is Australian-made to order for your specific vehicle model. We supply direct to customers through our website and through a network of 4WD retail and dealership partners across the country. Afterpay is available on all online orders.
SupaFit® employs more than 80 people across manufacturing, customer service and distribution. Our team comes from diverse backgrounds, and we are proud of the workplace we have created: flexible hours, gender diversity on the factory floor, and a genuine focus on getting the balance right between work and life.
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